A little bit about me.
I have over 8 years of experience working with brands at the intersection of strategy, design, and environment. These include AVJennings, Children's Cancer Institute, Sydney Olympic Park, Taronga Zoo, the Victorian State Government, Charter Hall, Lend Lease, AMF Bowling, Masterpet and Westpac.
With a background in Industrial Design – I graduated with a BA of Industrial Design from UNSW before taking on graphic design I have a great knowledge of materials, production methods, and the ability to understand and apply design to environments through wayfinding systems, interpretive graphics, signage, and object design – evidenced through some of my work for Corrs, Railcorp & LendLease — carving out unique solutions that marry with and become part of the existing environment.
This has also enabled a different perspective on design thinking, creating the space to work across multiple mediums from digital through to environmental design.
My design philosophy is still developing, but I believe that being able to adapt to any brief is key when creating great design solutions. I believe that form equals function, and that a great idea is the first step in creating great and timeless design.