LBDO

Completed at Universal Favourite

Design Direction Ali Ozden
Design Ali Ozden & Sherry Wang
Photography Lauren Bamford
Styling Natalie Turnbull
Case Study Photography Benito Martin

LBDO is a digital-first sexual wellness brand built on the ethos that pleasure should be discussed and accessed openly, comfortably and safely by everyone. They create and sell products that are as beautiful as they are functional while providing an educational piece that helps break down taboos and stigmas around sex and masturbation and empower their audience to explore pleasure.

The brand is brought to life via the idea of getting in sync — a concept that not only spoke to the products on offer but the client’s mission of normalising the conversation around personal pleasure and challenging the category by creating a brand that’s actually in touch with its audience. No bright pink or purple, no “naughty” (i.e. tacky) language, nothing imposing or overpowering —and a visual and verbal identity that’s soft yet enticing at every touchpoint.