Ali Ozden
Designer of things, living and working in Sydney.
BV_CaseStudy_1.png

Victoria

Victoria

Completed at Designworks
Creative Direction Clinton Duncan
Design Ali Ozden, Jacob Mahoney, Holly Turpin, Jerome Lousick

 

Brand Victoria had become diffused. Many brands, telling the same story, often competing for attention, never capturing the imagination. The brief tasked Designworks to very quickly to develop a single, unifying, overarching brand for Victoria to promote tourism, trade, investment, immigration, development, major events and service delivery to the people of Victoria.

We created an overarching brand architecture that organised and aligned the entire network of Victorian Government departments, agencies, entities and organisations. The solution unified the brand portfolio to amplify Victoria’s profile in Australia and overseas.

The brand mark, known as the Big V, draws from established visual equities and speaks to the state’s intersection of diverse experiences. Brand Victoria is a bold, dynamic expression of Victoria.

 
BV_CaseStudy_Logo.png
BV_CaseStudy_Logo2.png
VICPosterWall-Final.jpg
BV_CaseStudy_3.png
BV_CaseStudy_4.png
BV_CaseStudy_5.png
BV_CaseStudy_6.png
BV_CaseStudy_7.png
BV_CaseStudy_2.png
BV_CaseStudy_8.png
BV_CaseStudy_9.png
BV_CaseStudy_10.png
BV_CaseStudy_11.png