Children’s Cancer Institute

Completed at Purpose

Creative Direction Dan Mercer
Design Ali Ozden & Jerome Lousick

Childhood cancer affects more than 600 children in Australia every year and every week, three children die. In the face of such a complex and devastating disease, Children’s Cancer Institute was ready to draw a line in the sand.

Children’s Cancer Institute came to Purpose seeking an increased profile and to double their fundraising efforts via a fresh and differentiated brand.