Buchanan Group

Completed at Designworks

Creative Direction Clinton Duncan
Design Ali Ozden & Jerome Lousick

Buchanan pioneered the third-party masthead advertising format - their business is all about big impact - generating instant ROI for their clients thanks to persuasive comms that really work. We created an unapologetically bold visual identity that commanded attention.

It’s all about the logo pretty much exploding, again and again. From rigid and swiss-like control, into confetti like chaos, and back again. From sophisticated monotone, to a riotous cacophony of colour.

A brand with impact.