Mosh

Completed at Universal Favourite

Design Direction Ali Ozden
Design Alex Barton
Illustration Mark Long
Photography Benito Martin
Web development Mosh

Mosh is one of Australia’s leading online mens’ health clinics. Based in Sydney’s Bondi, they provide men with virtual consultations led by healthcare experts on issues such as sexual health and hair loss. Ahead of expanding their offering to skincare and mental health in 2020, they approached us for a brand refresh.

Since Mosh started three years ago, there has been an increase in competitor companies entering the market. The rebrand needed to position them as leaders in the category. It needed to feel grounded and relatable — nothing salesy or exploitative — and let its audience know that it’s okay to ask for help. 

With a logo inspired by mastheads, and typography and illustration styles reminiscent of familiar editorial publications the brand direction was built on the idea that stories are the keys to any communication, especially between men. The resulting identity is humorous yet informative, helping men across Australia feel at ease with talking about their health issues.