Sesión Tequila

Completed at Re

Design Direction Ali Ozden
Design Ali Ozden, Alex Barton, Michael Kirkpatrick
Photography Daniel Hermann-Zoll
Stylist Nat Turnbull
Case Study Photography Daniel Shipp
Case Study Styling Jessica Johnson
Industrial Design Vert

Australians are happy to enjoy a gin on any number of occasions. But when it comes to tequila, there’s really only one way we drink it: Shots, lots of them, usually well into the night.

Sesión Tequila set out to change this. Developed by Jennifer Hawkins and Jake Wall, Sesión is crafted to be sipped slowly and savoured. Our challenge was to develop the brand to signal a premium tequila experience and help shift people’s behaviour.

The brand works to reposition tequila from the last drink of the night to the first. The O in the logo dips over the horizon like a setting sun, and brand photography brings in the long shadows and muted tones of evening.

We redesigned the bottle, refining the overall dimensions and incorporating custom emboss elements. Each SKU was then given its own colour label, with foil and deboss elements applied to the label. All of this combined to give each bottle a more premium feel.